I know the local insurance place I have used here, doesn’t stay in touch. They are a multi company place, so once you sign up you deal with the company you chose, but you can still pay through the local office, so they have to know when your policy cancels, yet, never hear from them. How much money are they losing?

Great post though Dean. I know I do not map out all the point, but I will from now on. Guess I never really thought too much about it.

My example, I am surprised how many list owners let subscribers go without even asking why, something that can be set up on automatic pilot. Course I think many don’t want to hear the truth.

There was one membership site I was on, when I requested to cancel, the owner called me on the phone, actually did keep on a while longer the first time. No hard sell. Long distance is next to nothing now days, would be a cheap avenue to reduce attrition.

The forum rocks, dude. I’m looking forward to contributing. Thanks for taking the time to drop a comment.

Now I gots to go tweet something.

@Tina thanks for stopping by and taking a moment to comment. I do appreciate it. I also appreciate the kind words.

@Jason thanks, dude. I added your feed to mine as well. A related topic from different perspective. I can dig it.

@elle sup, yo?

Sean

“Even a caveman…” <– now that was some funny shit.

Honestly, I didn’t tell the entire story with GEICO because it would have ruined the flow and made it harder to get back on topic -

- I left out the part that they had sent me numerous emails to alert me to the fact I was about to cancel.

- I left out that I never opened those email because they send me loads of promotional material. I ignore it. (lesson - multiple email addys with different FROM names for different types of messages.)

- I left out the fact several months earlier I had canceled the CC that was billed to - they COULDN’T automatically bill me.

But, I’m sure you can see, adding all of that into the “setting the stage for the message” part of my post would have detracted from the point.

They did call AFTER it had canceled; not before.

It was part of a system to reduce attrition.

I took some some stuff out, and changed the “reason why” but it doesn’t really change anything significant.

Leaving all of that in would have forced me to give a reason why for a reason why for a reason why - would have been boring and unfocused blah blah blah.

Like this comment has become…

Even a caveman should realize that makes more sense- don’t most people want to keep their insurance, unless they contact the company to cancel it?

This program would update itself and subscribers would be instantly notified… it brings much more diversity and attraction to the posts of interests rather than just a q and a forum whereby you need to check back and see if anyone has responded.

Everything is automated these day.. yes.. it is freggin’ hard to think sometimes.. so it best to put whatever message you have directly in our face, that may actually be the only way we will respond!!

So.. what can I do.. how can I implement a program… mmm good question??

Standout from the crowd…
Create a burning interest…
Develop a contest…
Offer an incentive to revisit…
Reward readers…

will have to think more on this

nice post mista!!

We are actually currently working to install almost every suggestion you mentioned in your post. Over the next few weeks we will be rolling out new ways to let the membership know about the best posts of the week, hot discussions, members favorites, etc. — that’s why when someone registers on the board they are also automatically added to an autoresponder, this way we can send out emails to our members without having to rely on the board software, which is not really designed for emailing large amounts of people (and WE WILL get a large membership)…

Great blog post, I like your thinking. Now if only that damn Geico lizard would leave my house! Damn thing is drunk, breaking things and lizard-barfing all over the place… I’d whack his tail off but it’d grow back! hummmph…

Success!!!

Tony Blake

Jason Rakowski