Bravo, Sean! You are 200% correct on all counts.

You are right on target, as a consumer I can weed out the fluff from the honesty.

I want sincere content and zero bull.

Good stuff!

You nailed it. Remember my “brilliant advertising” blog? (Yeah, thanks for the comment on it by the way ;)… it’s kind-of like going out on a first date. If it’s all about “you”, then I tune out. Oh, and humor… always a plus when entertaining readers. What? It’s my 2 cents, I can spend it the way I want!

Good Stuff here that is commonly overlooked and even disregarded by newbies in the biz. They, the Newbies, are too busy taking care of the wrong # 1 - themselves.

At the end of the day, everyone is self absorbed. We care about accomplishing our own goals.

Now think about this from the perspective of the reader… just like you, the reader is trying to make something happen and get somewhere. The reader DOES NOT CARE about what you have to say unless it helps THEM.

The end.

- - - But Wait! There’s more - - -

The selling environment has changed dramatically in the US just over the past 6 months. People are much less tolerant of having their time wasted by irrelevant content and after 30 years of waiting, the consumer is king again.

We are the ADD generation. You have one maybe two paragraphs to hook the reader and let them know that you care about THEM.

Read -> That you care about THEM.

Nobody wants to hear anything that starts with the word “I” - the reader doesn’t care about you.

The reader cares about what you can do for them.

I said it three times here. If you ain’t got it now, then stop writing.

YOU ROCK SEAN.

~A

Readers can determine if YOU are worth THEIR precious time in 6 seconds or less.

If they are willing to PAY attention to you and your topic then you have given them quality information for their time. Face it time is a universally scarce and precious resource.

Sean nails it here by grabbing thoughts and drawing me into the ‘conversation.’

Next time you talk, listen, really listen to how much time you are wasting on you when you could be learning about someone else.

Great blog! You’ve distilled marketing advice down to its most important nugget…forget to focus on your audience and you might as well forget the whole thing. I like your style of writing too — to the point, targeted to your market and humorous, with enough change in tone to keep it an interesting read, even if the content wasn’t dead on, which it is.

I’ve bookmarked your blog as a favorite, Sean. I’ll be reading it regularly.

Hey Sean,

What a great reminder. Too often we focus on our agenda rather than the consumer’s. And ultimately, their agenda is the only one that matters.

Cheers!

Hey there Sean
Like what you say… so very true.
I’m about to launch my first online “thingy” and there is so much to learn. I’m an internet virgin if you like!
I guess i can make some mistakes as long as the content or value perceived by the buyer or viewer is high and talks to their needs not mine then they will be more forgiving of my lack of knowledge on the internet…
would love some feedback on it before it goes live if you have time for it

regards

Me:)

Hi Sean!

It is very true that people are thinking WIIFM (what’s in it for me?)

I recently went to the Seminar of the Century in Snowbird, CO. near Aspen and heard T. Harv Eker tell us that he wanted us to promote his book and buy it at an airport on our flight back.

I immediately started thinking “but what’s in it for me Harv???

He did reply my unspoken question with some info. stuff that we could get when we bought his book and I thought to myself “now you’re talking Harv!

Every time we read something we are thinking what’s in it for me? And if the answer is “nothing” or “very little” we just move on to something else!

Regards,

Cesar Fernandez

I just wanted to thank y’all for taking the time to comment. I really appreciate it.

Phyllis, can you shoot me an email? You didn’t leave contact info.

seanmarler AT gmail DOT com

I could not have said it better myself. Nice work Sean.